The ABC of recruitment - Part 2 Employer Branding
As with Agile, Employer Branding is something that is on “everyone`s” lips these days, and rightly so.
When it comes to recruitment, there is three things that can happen you to your employer brand during a recruitment process:
Weakening of your employer brand.
Strengthening of your employer brand.
Remain employer brand intact.
Point one is of course the worst that can happen, yet it does happen to companies on a daily basis. Point 3 is for many satisfactory, in particular those who feel they have a strong employer brand already. But! Irrespective of the strength of your Employer Brand, why not use a recruitment process to strengthen it further? It is very easy.
You will see from part three of this series that a big factor in strengthening your Employer Brand comes down to how you treat candidates. More about that in part 3. In this part we will simply share some ideas to how you can really show off your brand in a recruiting process.
Advertisement
Why does so many companies write un-inspiring job adverts? You wouldn’t create un-inspiring marketing of your products or solutions, would you? Job adverts must be inspiring, and you could do this by:
Write about your people.
Write about your products / solutions.
Write about your successes.
Write about your challenges.
Spend more space on details of the role and what you can offer, as opposed to who you are looking for.
Use a communication style that best represents your company.
Use pictures and other visuals.
Prospect
On behalf of all our clients and positions, we put together what we call a prospect. In simple terms, it is a detailed information document that should inspire both “cold” candidates to gain interest in the position. You can “easily” put this in place and if you spend a fair bit of time on the first prospect (text, visuals, video, podcast etc), the following prospects will be created in next to no time. A good prospect can include:
A welcome for the CEO (written or video).
Links to interesting articles about the company.
Overview of the team members relevant to the position.
Quick-fire Q&A round with some employees.
More details about the position.
More details about the process.
Pre-launch visuals
While you work on your advertisement, and hopefully now also your prospect, you can still spread the word about the planned hiring process. Use simple visuals and text to post on your Social Media pages. In AvantGarde Search we call it “position launch” and post a visual + brief intro to the opportunity coming up. So, while you work on the job advert and the prospect, hopefully the “position launch” is doing some work for you.
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If you find this article series interesting, we will welcome the opportunity to discuss this and recruitment with you in more detail. Always great to learn more about companies and how they recruit, and perhaps we could tell you a bit about AvantGarde Search and how we aim to the disruptive force within recruitment.
We are also hosting a breakfast seminar in February of 2024 in Oslo and Copenhagen about Recruitment, the A, the B & The C. Please feel free to contact dominik@avantgardesearch.no to attend.